Executive strategy director.
Dubai-based, globally delivered.
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Strategist with 20+ years across brand, campaign and experience design in the Middle East and globally. I work at C-suite level with agencies, government entities and global corporates — taking end-to-end ownership of high-stakes strategy, integrating teams across creative, production, digital and commercial, delivering work that connects big ideas to measurable outcomes. I bring a practical, applied approach to AI that makes the work sharper, faster and grounded in evidence. Read my insights on brand experience.